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Each to promote individual collections targeting hair needs.
May 5, 2011
By: TOM BRANNA
Editor
Actresses Eva Mendes and Naomi Watts have been named new celebrity ambassadors for Pantene. Beginning in July 2011, both women will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.Mendes will be supporting the Breakage to Strength collection and Watts will be supporting the Flat to Volume collection. With the announcement of Mendes as Pantene’s new ambassador, Pantene w...
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